Project Stats
CLIENT:
Sapato
SERVICES:
art direction + corporate identity + branding
YEAR:
2020
The branding journey of SAPATO, a close streetwear brand i collaborated with since 2014, was an immersive experience that spanned from logo redesign to store design, social content, brand strategy, and outer appearance. Beginning with the logo, we embarked on a mission to encapsulate the essence of SAPATO’s urban identity while infusing it with a fresh, contemporary vibe.
Drawing inspiration from the brand’s roots and vision, the new logo became a symbol of authenticity and innovation, reflecting SAPATO’s evolution in the ever-changing streetwear landscape. This served as the cornerstone for our comprehensive brand strategy, guiding every aspect of SAPATO’s identity and outreach efforts.
From there, we extended our focus to store design, ensuring that every physical space embodied the brand’s ethos and provided an immersive shopping experience for customers. The store’s layout, interior design, and visual merchandising elements were meticulously curated to create a cohesive and engaging environment.
Our dedication to brand consistency extended to social content creation, where we leveraged SAPATO’s unique voice and aesthetic to connect with audiences on digital platforms. Through captivating imagery, compelling storytelling, and strategic engagement, we fostered a sense of community and loyalty among SAPATO’s followers.
Finally, we paid close attention to SAPATO’s outer appearance, ensuring that every touchpoint, from packaging to promotional materials, reflected the brand’s identity and values. This holistic approach to branding and corporate design has positioned SAPATO as a leader in the streetwear industry, resonating with customers and leaving a lasting impression on the fashion landscape.